This Radox advert is very creative in the way it is made. It is made using stop motion animation and a verity of creative materials to create the eye-catching effects. This advert begins with no color and minimal sound and is a simply line drawing of a women getting out of bed in the morning and going for a shower. When she steps in the shower The Radox bottle is the only thing with color. It is a vibrant red which helps to focus on the product that is being advertised. When the woman begins to wash herself with the Radox, the music picks up and turns into a lively tune, and there is a sudden burst of different colors that come from the woman and spread out around her, and explode like fireworks. The women then starts dancing, energetically in the shower, reflecting with the mood and liveliness of the colors and the music. This advert gives the audience the impression that Radox is the perfect way to start your day because, Radox makes you 'Come to Life' and is exciting enough to want to make you dance and relish in the smell and feeling of the product. From the advert, the target audience would be aimed at women who are over the age of 20, because it is deemed to be a relaxing product as well. However it can also be aimed at young and old women too.
Domestos:
This Domestos advert is comical in the way that it's made. It's made using animation. It begins with an image of a 'supposedly' clean toilet. The image then zooms in, microscopically to the hidden germs that are found in your toilet. It can be described/seen as zooming into the world of germs. This advert in particular zooms into the 'Germ Academy'. Inside the academy the teacher it telling the germ students about how well Domestos is better at removing germs than a regular toilet cleaner is. He shows them a film about the difference in the two products and how well/not well they work. The green dots indicate the germs. After the toilet is flushed it is shown that Domestos removed a considerable amount more germs than the regular bleach did. When the teacher turns around, all his class is gone. Then the classroom is flooded with Domestos and the germs scream. The final thing that happens is the product is revealed and next to it the the slogan "Longer Lasting Germ Kill"; implying that this is the best source for a good toilet cleaner. This advert is aimed at Adults because adults but the product because it is their job to do the housework and take care of the house, also because this product can be dangerous to young children so it must be handled by adults.
Walls:
This Walls advert is based in a couples kitchen. It begins with the wife cooking her husband some Wall's sausages. She serves them up to him with chips etc. The look he gives his wife is the look of pure love and admiration, and him receiving these sausages seems to make him so emotional. From his pocket he then takes out a small velvet ring box, and places it in front of his wife. He then lights a candle and the lights dim and create a romantic atmosphere; while the wife opens the box. The open box reveals a bull dog with an electric keyboard. The dog begins to sing a song in a dull male tome about how much he thanks his wife for giving him the sausages and for being a great wife etc. While the song is going on, the husband it emotion and the wife appears to be to be slightly freaked out. The end of the advert shows the husband happily eating the walls sausages and the product packaging is shown with the slogan next to it saying "what we want". The target audience for this product is mostly wives as the advert implies that all men want is to be fed walls sausages.
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