Primary research is self generated research such as surveys/ questionnaires; interviews; observations; analysis; and online forums. This is used in the creative film industry to help inspire ideas and a persons opinions on a certain subject, based purely off others thought and ideas. Also this allows people like Directors, Writers, Producers etc. to know the sort of media that the people want and what sort of ideas will make them good money and will be appealing to the audience and make them want to watch the finished product.
The primary research that I have conducted concedes of; a survey/ questionnaire based on peoples opinions of documentaries, and I asked questions about what people thought and felt about my topic of mental health and how they, as an audience, would feel about a documentary based upon that topic; several interviews, I interviewed a staff member at the college who deals with those who suffer with mental health, I also interviewed a student who has suffered with mental health complications. I did this because I wanted an insight into what other people have gone through and to give my audience an insight into the help and support that is available. Also I interviewed myself about my own issues and advice; I visited online forums on Facebook such as the SPNfamily page to talk to people about their mental health complications and to get inspiration from others about what support and information I should give.
Example/ proof of my survey/ questionnaire:
Create your own user feedback survey
Examples of the questions I asked in my interview with the teacher:
1) What is your role at the college?
2) In what ways does the college help those who suffer with mental health issues?
3) Do you think mental health issues are medically overlooked?
4) What do you like and dislike about what you do?
5) Do you feel as if what you and others do, helps those in need?
Examples of the questions I asked myself and my fellow student:
1) How have you suffered with your mental health?
2) What have you been diagnosed with?
3) What are your coping mechanisms?
4) What advice would you give to other sufferers?
Online forums:
Secondary Research:
Secondary Research is where I haven't conducted the research personally but I have found it from what others have written and produced themselves. This normally means collecting a summery of other peoples existing research. This can include mediums like books; websites; newspapers; articles; visual media; audio media and official statistics. This is a good way of getting professional opinions off others and again helps develop ideas within the creative industry.
The secondary research that I conducted consisted of; NEWS STORIES and ARTICLES (newspaper), about those who have suffered with mental health complications and about those who have lost someone to suicide; WEBSITES, specifically ones related to helping those with mental health complications and giving advice on how to improve your mental health, also ones about the facts and figures of mental health in the UK and around the world; Other peoples documentaries on YouTube, I watched other peoples documentaries about depression etc. to give myself advice on how to order and what to include in my documentary.
Quantitative research:
Quantitative research is to do with statistics and ratings; the numbers in research. This includes things such as ratings on videos, readership views, hits on a website etc.
Some Quantitative research I collected was the results of me survey/ questionnaire, this is because of the statistics from the answers a group of people gave me, this will show the ratings and opinions of anonymous people and the ratio of their answers; especially the multiple choice questions. Another example was the YouTube ratings of the YouTube documentary video above, this shows how popular the video is to the public and how often it is watched. Another example I used was how many hits and shares were on the websites that I used for my research, this shows how popular the page is and it also shows if the page is genuine; this includes also the statistics I found related to mental health.
Examples of the statistics from my survey:
Example of the statistics I found on the websites:
Qualitative research:
Qualitative research is peoples views and opinions or answers that cannot be quantified into numbers or graphs because they are the peoples own words and opinions. This is also because they will be in more detail and will be physically hard to put in to numbered data. This also means that more quality and depth are involved in this type of research.
Some Qualitative research I collected was some of the longer, written questions from my survey; I did this because some of the questions I asked required more than a simple YES or NO, as I needed more information to help me with my documentary.
Examples of the longer answers from my survey:
Data Gathering research:
B.A.R.B (Broadcasters' Audience Research Board): An organization that measures how many people watch each TV show and how often they are viewed. Also they measure how popular each TV channel is by how many and how often people tune in to that channel. They then notify the broadcasters and the advertising industry so they know what channels are good for business. They do this by boosting the audience viewing figures by giving them what they want.
R.A.J.A.R (Radio Joint Audience Research): This is the authentic body in control of calculating radio audiences in the United Kingdom.
IMBD (Internet Movie Database): A website where you and look up Movies; TV; Showtimes; Celebrity profiles; Media related Photographs and Events; Media News and Community.
Boxofficemojo: A company that ranks Films and Movies in order of viewer popularity. It also compares old rankings to the new ones. This is based on how many tickets, DVD's etc. are sold and how often they are watched online.
A.B.C (Audit Bureau of Circulations):
N.R.S (National Readership Survey):
Audience and Market research:
Some examples of Audience and Market research include; Audience data and profiling; Demographics and Geodemographics; consumer behaviors, attitudes and awareness; product market; competition and competitor analysis; advertising placement and effects.
In the production of my documentary the Audience and Market research I used includes; the survey I sent out to my target audience. My target audience is mainly aimed at Males and Females of all ethnicity's between the ages of 5-50, with the same secondary audience of those who are over 50. I performed this research to find out if my target audience would be interested in watching the documentary I wanted to make. I did the same thing when I made my Dove advert (see previous blogs).
Examples of my Audience research from my Dove survey;
Examples of my Audience research for my Documentary;
Production research:
Some examples of production research includes; the viability and the content; placement media; the finance and costs; technological resources; personnel; locations.
The production research I conducted was within the paperwork, this included the location releases so that I was allowed to use
the locations and this added to it's viability. Also with the paperwork was the Adult and child releases, this gave me official permission to film or record audio and media images and it was viable for the production. My product cost nothing so there was no finance costs. All the technological resources such as the DLSR cameras; ZOOM and ROAD mics; Tripods; SD cards etc. were supplied by the college so cost nothing and they were always available.
Examples of my location releases:
Examples of my Adult and child releases:
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